San Rafael, Calif.—EO Products, a Bay Area maker of bath and body products, has quadrupled production of its high-end hand sanitizer. It is running extra shifts, speeding up lines, hiring temporary workers and converting factory lines designed for other products to make hand sanitizer instead.
It still can’t keep up.
Customers call, sometimes in tears, begging for a few bottles they say they need to care for sick relatives. Retailers, facing an unprecedented surge in demand, are rationing as they try to restock bare shelves. A parts shortage with no workaround almost halted production on the factory floor.
“How do you prepare for a huge spike in demand where everything sells out and everyone is mad,” said EO Products President Tom Feegel. “You don’t prepare for that.”