Licensing Show Buzzing For A Change
Licensing Show was humming even though the hottest thing there was the weather. One senior retail executive we spoke with thought that the Nickelodeon and Dreamworks lines looked very promising. Traffic seemed way up from the last two years and the mood was generally very positive with manufacturing companies looking to do something. Of course, with the continued dumbing down of the retail buyer, unless you have a big well known brand, a hot license is about the only way in the door.
It will be interesting to see how the trend of retailers going direct to the licensor and the Asian factory will work out. We’ll see how they like it when they get stuck with a couple million pieces of licensed merchandise from a movie flop. I hope they’re hungry. This practice may shave a few nickels from their cost, but greatly increases their risk. It will be fun to watch the buying wonks deal with that – risk-taking being completely alien to the species.
Toy industry hiring has continued at a rapid pace although the number of new searches has begun to slow due to seasonal factors. The combination of summer and sweat and fingernail biting over ever late orders causes an annual cool down at this time. New jobs should begin to ramp up again by mid August, and we foresee robust hiring throughout the end of the year.
All the best,
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Tom entered the recruiting business immediately after finishing at Drew University where he double majored in Economics and Sociology. He is the Founder and President of Toyjobs which have been the dominant toy recruiters since 1981.
He regularly fills senior and mid-level toy jobs in sales, marketing, product development and operations. No toy recruiters fill more toy jobs than Toyjobs. In 1996, Tom was admitted to The Pinnacle Society, a prestigious organization limited to 75 of the top independent executive recruiters in the country. He continues to be an active member and has twice served on the organization's board. From 2011 to 2014, he served as the Pinnacle Society's Treasurer. He has also served on the Advisory board of Women in Toys, an organization promoting professionalism and career development for women in the toy industry.
Toyjobs is the only recruiting firm to be a member of the Toy Industry Association (TIA). Tom has written numerous articles on the toy industry, recruiting and employment issues and has been featured in a variety of publications including The Wall Street Journal and The Financial Times and The Fordyce Letter. He is also the author and publisher of Toyjobs Executive Monthly, a highly regarded and widely read industry newsletter. Tom speaks frequently within his own industry on such topics as: becoming a better recruiter and recruiting ethics.